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dr-seuss-the-thinks-you-can-think-quote2

"Think left and think right and think low and think high.

Oh, the thinks you can think up if only you try!"

- Dr. Seuss

WHO WE ARE

It has been over two decades of excitement and hard work. A fledgling one client Advertising Agency in 1995, we dared to dream ‘BIG’! Charged with a passion for Creativity, a ‘never say die’ spirit and a strong belief in our abilities we went on to produce work that got us noticed. Today, we have successfully grown in size & reach. Our heartfelt thanks go to our clients. Without you we would be nowhere.

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WHAT WE DO

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As a committed Creative Communications agency, our USP is an in-depth understanding and analysis of the brand profile vis-à-vis the vital impact it creates in customers’ lives. Once you define a brand as the relationship with the consumer, then everything that touches the consumer, everything that affects the relationship, everything that communicates the brand at every point of contact becomes important. Our communications for a particular brand are like concentric circles that reflect the same deep insight.

Advertising is a highly visible business and this aspect has made it necessary for us

to develop some creative characteristics of our own.

a) Creative people in SKYWRITE interpret research & thereafter develop effective

communications based both on quantitative findings and psychographics.

b) SKYWRITE’S advertising is need-based. Our work is tailored to meet specific

communication tasks and as such, vary in style and format to achieve these tasks.

c) We do believe in touching our target audience not as a group but as individuals: touching

his mind, his heart, his opinion - always trying to give the best with our original ideas.

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HOW WE WORK

We believe that the growth and success of an Agency is largely based on:

a) A basic thoroughness in marketing principles, market research and media planning;

b) Creative excellence that results in advertising that works.

THE MARKETING REVIEW

We analyse all available information on the market, the consumers, competition and define the broad areas where information is inadequate or non-existent. We recommend research to close the information gaps.

THE MARKETING OBJECTIVE

We believe Advertising should not work in isolation, but within the framework of the total marketing function. We, therefore, essentially define the marketing objectives, so that our campaign is enmeshed with the total framework.

THE ADVERTISING OBJECTIVES

By consciously specifying the advertising

objectives, we control all subsequent

development ensuring maximum adherence

to the advertising task. These objectives are

set in relation to the other aspects of the

marketing mix, media expenditure &

competitive activity.

PROPOSITION DEVELOPMENT

We need to create the most effective motivational basis for the purchase of a product or service. And our research techniques are often used to evaluate alternative propositions.

THE ADVERTISING STRATEGY

This involves the evolving of both media & creative strategies so that the content of the advertising dovetails with the means by which the message is to be communicated.

EVALUATION OF THE CAMPAIGN

Our research techniques provide the means for checking campaign performance so that decisions could be made either to continue on the planned basis or to change or modify the campaign, depending on the findings. The flexibility in approach ensures the fullest returns on clients’ advertising expenditure.

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SERVICES

Creative

Over the years, we have acquired adequate experience to responsibly conceptualize, plan, develop, design and execute Branding, Advertising also Sales Promotion campaigns for press, print, audio-visual, web & outdoor media.

Film & Video

A picture is worth a thousand words and coupled with sound, it’s an experience! Lens to frame, frame to mind, communication you can count upon. We conceptualize, script & make TV commercials, Promotional, Corporate films, Motivational & Theme videos using latest equipment, software and technology for best results. We are adept at creating 3D & 2D Animation Films.

Audio

We take pride in our ability to compose and design Theme based lyrics & sound tracks for songs. We have made scores which have become extremely recognizable and popular with our clients for Team Building Motivational Films, Strategy Meets, Special Events. The science behind our audio concepts have worked wonders. We also make Radio Jingles, Promotional Songs & execute dubbing of films in regional languages.

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WORKING WITH US

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We are of opinion that good working relationships are built on a combination of personal chemistry, a shared set of values and mutual trust. If you believe in us, we can assure you world class quality & a dedicated capability of all-round communication from scratch to finish. You’ll need to visit us or talk to our clients to get a sense of that. Mentioned below are some principles we strongly adhere to which might give you a fair idea of what we’re like.